Thematic Optimization™ is the ability to optimize a site to allow for a master implicit meta-theme to run through a series of parent categories. SearchEngineOptimization.com created the process of Thematic Optimization to accomplish this result by ensuring that parent and child directories within a site orient around a differentiated master theme that is consistent with the existing content — which allows for an appropriately advantaged positioning against your competition for generic and industry specific key terms. When executed, the toughest ranking categories can be more successfully overcome through distinctive thematic positioning within the rainbow of variations that Google allows under the semantic availability for the specific key phrase(s) that drive your business.

SearchEngineOptimization.com’s unique Information Architecture Optimization™ maximizes the structure of your website to drive top rankings by ensuring your pages and content are able to be fully indexed (consistently crawled) by the search engine spiders. Second, the manner in which pages link together, especially the use of text links, is critical to help build relevancy for the various keywords that matter. We also study and employ smart, helpful hierarchies for your users to find information from the parent directories to the child directories and organized by vertical category.

Complex Event SEO Processing™, or CESP™, is the analysis of search engine and social media event data in real-time to generate fast insight, and enable real-time response to changing conditions. CESP orients around the task of processing multiple seo relevant events, including social media, with the goal of identifying the meaningful data events most beneficial for ranking on specified key terms. CESP employs exclusive techniques such as analysis and detection of complex patterns of many semantic events, semantic event correlation, semantic event hierarchies, and relationships between semantic events such as causality and semantic event-driven processes. CESP discovers information contained in the semantic events happening across all the components of a search engine and then analyzes its impact from the macro level as a “complex event” and then allows SearchEngineOptimization.com to take subsequent strategic action shifts timely to the campaign. A complex event is what one infers from the simple events.

What do we mean by data from an event? An event we define as something that occurs. Events occur around us constantly. A price change in the cost of a ticket is an event. A score of a touchdown in professional football game is an event. A new press release is an event. There are also failed events to track, for example an event that failed to occur. A failed-event could be a scheduled new product that did not manifest, or a weather report of sunny, but instead rain occurred.

Today, all of these events accrue data within search engines and social media monitoring applications. We are literally overflowing with event and failed event data that relate to your keyword phrases and niche areas. We are the first firm to innovate on new technology systems that process the value in the patterns of information contained within this overflowing amount of event data. The ability to distill sophisticated insight from scattered small discrete events is daunting but available with CESP. This means being able to spot patterns, threats or trends in your niche in real time, you we can respond quickly to adjust your site to maintain its relevance. We achieve this by our ability to constantly monitor the interaction of search engine and social media data, and to understand the deeper patterns beneath the data, so that you can adjust to rapidly altering conditions and stay on top.